Creative Lead & World- building for Merchants of the Sun® Label.

Led the creative output for Merchants of the Sun®, spanning art direction, product photography, campaign development, packaging design, and print production. The lean team structure and e-commerce-focused nature of the brand meant owning each discipline end-to-end.  From initial concept through to final execution and project management, which sharpened both my skill range and my decision-making process.

The brand called for a specific point of view: a lifestyle-first, editorial feel, rooted in the men's jewellery space, where the art direction needed atmosphere, grit, and storytelling over the polished gloss typical of the category.

Branding | Art Direction | Product Photography | Web Design | Print