Grub Organics is an organic shop on the Sunshine Coast, Australia, specialising in local, high-quality goods. As the business evolved, they wanted to ‘level up’ their visual identity. During the briefing, they emphasised the play on the word “grub” and its organic, raw connotations, while wanting the new brand to better reflect their considered, high-end product and service offering

The newly defined identity was created during my time at Theory Agency and aimed to convey a caring, passionate and ‘human’ personality of the brand whilst accurately capturing the organic/well-being nature of the offering.

Branding | Art Direction | Merchandise Design | Print