A new look & feel for the nature-loving Grub Organics

Grub Organics is a organic shop focused on local quality goods on the Sunshine Coast, Australia. As they were evolving the business, they needed to ‘level up’ their visual identity – keen for
the new brand to more accurately reflect the considered, high-end product and service offering at Grub.

The newly defined identity was created during my time at Theory Agency and aimed to convey a caring, passionate and ‘human’ personality of the brand whilst accurately capturing the organic/well-being nature of the offering.